entrepreneurship: self-confidence, self-discipline, self-reliance, self-improvement 

customers: 

To provide customers with high quality and best value specialized products and services to customers in good faith and strength to win the understanding, respect and support.

employees: 

Trust staff efforts and dedication, recognize the achievements of staff and provide appropriate rewards, to create a good working environment and development prospects for employees.

Market: 

For customers to reduce procurement costs and risks, to provide customers with effective protection of investments.

Development: 

Pursuit of sustainable development objectives, and to establish it on the basis of customer satisfaction.